Pop-Guide

Recent articles and analyses

Visibility audit for local brands

The visibility audit is the first step for any brand looking to optimize its shelf presence. In this article, we analyze our methodology for evaluating retail displays, from lighting and placement to the coherence of the visual message. You will discover how collected data can be transformed into concrete recommendations for increasing attractiveness at points of sale.

B2B materials that convert: from concept to delivery

B2B presentation materials play a crucial role in convincing partners to adopt a product. In this article, we discuss the key elements of an effective POP material: from information structure and visual hierarchy to the choice of physical materials. We provide concrete examples of successful campaigns and common mistakes to avoid.

Consumer behavior at the shelf

Understanding consumer behavior is essential for optimizing retail campaigns. This article explores the psychological and visual factors that influence product choice in stores. Using analytical data and case studies, we show how subtle adjustments to store layout can lead to significant sales increases.

Frequently Asked Questions About Visibility Audit

Clear answers to the most common questions about optimizing storefronts and POP materials.

The audit covers the evaluation of lighting, product placement, visual message consistency, and existing POP materials. Based on this data, we generate a report with concrete recommendations to increase shelf appeal.

The duration varies depending on complexity, but typically an audit takes between 5 and 10 business days, and implementing the recommendations may require an additional 2-4 weeks, depending on available resources.

We design presentation stands, shelf displays, banners, brochures, and digital materials for commercial partners. Each material is tailored to the product's specifics and distribution channel.

Using analytical data on in-store traffic, sales before and after implementation, as well as consumer feedback. Our reports include clear performance indicators and recommendations for subsequent adjustments.

No, we specialize exclusively in physical points of sale. For online stores, we recommend partners specialized in optimizing the digital experience.

Clarifications and General Conditions

Details regarding the scope of our services, the definitions used, and the limits of liability, to avoid divergent interpretations.

Definition

What does "visibility audit" mean?

By "visibility audit" we mean the systematic evaluation of how a brand is perceived at the point of sale, including the placement of POP materials, lighting, chromatic contrast, and message consistency. It does not include the analysis of consumer behavior outside the store.

Condition

Who can request an analytical report?

Analytical reports on consumer behavior are available exclusively to clients who have signed a consulting services contract. We do not provide raw data or standardized reports to third parties without the client's prior consent.

Limitation

Are B2B materials delivered physically or digitally?

B2B presentation materials are delivered both digitally (PDF, editable files) and physically, upon request. Production and shipping costs for the physical version are invoiced separately and are not included in the standard design fee.

Exclusion

Does window display optimization include space renovation?

No. Our service is limited to recommendations regarding the visual and functional arrangement of window displays. Any construction, repair, or structural modification work on the commercial space remains the responsibility of the client or authorized third parties.

Clarification

How is the performance of retail campaigns measured?

Performance is calculated based on the indicators agreed upon in the contract (for example, category sales growth, in-store traffic, shelf conversion rate). We do not guarantee a fixed percentage value, but we provide a methodology for measurement and periodic reporting.

Term

How long are the recommendations valid?

The recommendations in our reports are valid for a period of 12 months from the date of issue, provided that the commercial environment (layout, assortment, competition) does not undergo significant changes. After this period, a new audit is recommended.

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